Since June 2023, I've had the pleasure of working with Bumble, with a special focus on Gen Z and the German market. I manage digital and OOH campaigns, as well as blog articles for Germany. I’ve written UX copy for the entire German version of the app, including new features like "advanced filters," "compliments," and "interest badges," and I’ve performed QA.

It's very important to Bumble that the brand feels consistent globally, even across different campaigns and languages. Bumble should always be recognizable from both a brand identity and tone of voice perspective.

By the way, the dating apps Badoo and Fruitz are also part of Bumble Inc.—and part of my projects as well.