Factor_ is a brand by HelloFresh that offers ready-to-heat meals for white-collar workers, expats, and people with busy schedules. For the launch of Factor_ in the German market, everything needs to be localized, from display ads, marketing emails, and meta ads to blog articles, the website, and the ordering process.

What I particularly love about the food sector is how you can play with words to describe a meal. Doesn't apple pie make most people think of a day in nature in late summer? Being able to creatively express oneself is also fun in in the fragrance sector.

At the same time, the topic of food, just like medical products or financial products, must take legal considerations into account. So I recommend using "balanced" instead of "healthy"😉.