For the gifting service start-up Joy_ I was responsible for the creative development of the websites and ran a product positioning workshop for the team.

Joy_ is a website that allows you to give away a free choice of any product (yes, any!) available for purchase online. The challenge was to move away from the image of a voucher towards an authentic virtual gifting experience.

Joy_ was a challenging but exciting project: It's a completely new technology and approach to gifting in Germany, and it needed to build trust and awareness among users.